CALTROP is one of a handful of program and project management firms that offers in-house community outreach experts as part of our comprehensive construction management services.
CALTROP provides public awareness and community outreach services for sensitive construction projects. Our experts are experienced in identifying target audiences and local groups, assessing their needs, identifying key concerns, developing working relationships that include trust and confidence, promoting clients’ goals and objectives and easing the inconvenience to local communities.
At CALTROP's focus is on the benefits of an improved roadway or highway facility on every project we manage. We integrate our public outreach staff with our project team to ensure a seamless interface with the public and ensure that our spokesperson knows in advance of any impacts, changes to schedules and activities. Our philosophy has always been that informing people of what is coming eases their uncertainty and leads to better working relationships with community groups.
Our public involvement efforts are always tailored to the needs of the project, may it be commuters, residents, local business owners, entertainment districts, local municipality staff and elected officials, retailers and schools they all play an important role in any project.
CALTROP Public Awareness specialists have experience in all aspects of developing and implementing effective PAC’s:
- Identify all target audiences who will be impacted by construction activities
- Serve as the focal point for project-related questions from the public
- Inform the public and surrounding communities of the construction project and its impact on travel
- Promote an understanding of the benefits of an improved facility
- Integrate and coordinate activities with existing PACs to ensure consistency of goals and objectives
- Promote alternate modes of transportation and alternate routes
- Establish / maintain communications protocol between the client, agencies and the construction contractors
- Encourage and promote a positive image of the client
By incorporating a public involvement program into an overall project plan and contract, our clients save time and money while maintaining positive ties to the community. Public involvement programs work best when they are developed before the project begins and include a variety of communications tools.
The hallmark of a good public involvement program is that the public feels that whatever the outcome, their voices have been heard.
CALTROP’s public relations and community outreach professionals routinely use a range of communication tools to communicate our clients’ messages to:
- TV Commercials and / or Radio Announcements
- Periodic Project Newsletters
- Stakeholder Identification and Grassroots Involvement
- Merchant and Employer Outreach
- Media Relations Safety Program
- Visitor / Tourism Communications
- Website Design & Maintenance
- Transportation Helpline Service
- Project Video & Interactive Kiosk
- Direct Mail Campaigns
- Distribution of Printed Materials
- Project Collateral Development & Production
- Information Kiosks
- Public Meetings and Open Houses
- School Visits and Workbooks / Coloring Books
