California Incline Replacement

CALTROP Communications provided comprehensive public outreach services for the City of Santa Monica during reconstruction of the Iconic California Incline Bridge. Our team tailored our communications to the wide variety of constituents in the City including, residents, businesses, commuters and visitors. The team worked with the City to coordinate community meetings, a project open house, door-to-door business visits and a direct mail piece to ensure constituents were aware of the long-term closures and its impacts.

The project team coordinated closely with impacted hotels to develop tourist specific construction notices.

The outreach team also developed collateral pieces that contained consistent project branding and messaging. These pieces included fact sheets, FAQs, closure and detour maps, informational fliers for hotels to distribute to their guests, promotional pieces for businesses during construction and a weekly construction alert. Social media was also a key component in our outreach efforts. We also managed a 24/7 live response answering service where we handle constituent questions and concerns.


  • 2017 CMAA – Outstanding Project Achievement Award
  • 2016 APWA – B.E.S.T. Project of the Year Award

LOCATION: Santa Monica, CA
CLIENT: City of Santa Monica
PROJECT VALUE: $20 million


  • Bridge Replacement
  • Built to Seismic Standards
  • Sidewalk and Bicycle Lanes Construction


  • Public Outreach
  • Project Branding
  • Collateral Development
  • Community Outreach
  • Copwriting
  • Business Outreach
  • Construction Notices
  • Website Updates
  • Social Media
  • 24/7 Live Response Answering Service